News Report #4

Megan Beverly
11/12/09
NEWSFor Immediate ReleaseOctober 27, 2009
http://www.ala.org/ala/newspresscenter/news/pressreleases2009/october2009/safeway_ola.cfm
“ALA partners with Safeway Inc. to launch cereal box initiative”

The company Safeway Inc. is a fortune 50 company that has donated $248 million dollars to important causes. They are one of the biggest food and drug retailers in the country. They have now partnered with the American Library Association to bring education about libraries and librarians to consumers. Safeway Inc. and ALA plan to work together to put important information about libraries on the back of Safeway Inc. cereal boxes. The cereal boxes will give people information on libraries’ value and fun and exciting ways to enjoy libraries. The boxes were planned to be released in October to over 1,500 stores across the country. People are bringing this information into their homes, before they even notice it.
I think that putting this information on the back of cereal boxes is a great idea. If you are trying to reach a kid, the back of the cereal box is a smart, unique way to do it. I know even now, when I eat a bowl of cereal I look at the back of the box and read it. Besides a television add or something like that, this is a sure way to get kids to notice the information about libraries. It seems that Safeway Inc. is really devoted to their causes that they support. People are bringing in this information into their homes without knowing it. This is cool, but also a little scary if you think of it another way. What if something crazy or bad was on the back of a cereal box? You wouldn’t even know until your child had already read the box. I know that is a little out there, but it is something to think about.